iOS or Android or Else? – Part 1

iOS or Android or Else? – Part 1

The question comes up with every project: "I want to bring my app to mobile phones. How do I decide where to put my app?" Slow down, buddy. Do you really need a native mobile app?

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At the Corner of UX, SEO, and Accessibility

At the Corner of UX, SEO, and Accessibility

Your search engine of choice, whether it is Google, Bing, or my recent favorite, DuckDuckGo, uses pieces of software called “robots” that crawl the around the web and map the Internet. Your job is to ensure that when a user is looking for X on the map of the Internet, your web page marks the spot. Ideally, these robots are meant to traverse the web just as humans do: Get your...

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A Case of the Fitts

A Case of the Fitts

Which UI button is easiest to hit? This is a prime illustration of the most basic principles in usability and interaction design known as Fitts’ Law. The time it takes to point to an object is a function of the distance to the object and its size.

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Something for Everyone

Something for Everyone

Take a look at your favorite website’s home page. Select All. Copy, then Paste it into your favorite text editor. Those fancy sidebars, toolbars, widgets, sprockets, and doodads have probably turned the text into a mess. Now, imagine you are blind. If you live in the United Sates, you’re now one of an estimated 7 million who have some form of blindness or visual impairment. You...

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The Experience of the Thing

The Experience of the Thing

In a remarkable study, people were given two colas to drink, but were not told what they were. The subjects were monitored via brain scans, and the researchers found there was no great preference of one cola over the other. In another test, the subjects were told exactly what they were drinking: It was either Coca-Cola or Pepsi. People’s positive feelings about the brand alone convinced...

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