iOS or Android or Else? – Part 1

iOS or Android or Else? – Part 1

The question comes up with every project: "I want to bring my app to mobile phones. How do I decide where to put my app?" Slow down, buddy. Do you really need a native mobile app?

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Scaling Your Business

Scaling Your Business

Your Business Is a Flow Chart I like to visualize Setaris as a flow chart, and the same paradigm is useful for thinking about other businesses. Each box corresponds to a particular department or role. For us, the main boxes on the flow chart are: Marketing: Finding people who might want to work with us. Sales: Proposing solutions to them. Development: Building their product. Testing:...

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Focus on the Fundamentals

Focus on the Fundamentals

It’s 1908. You’re the dominant buggy whip manufacturer and business is strong. You’ve got committed customers, a great team, and more knowledge about your line of manufacturing than any of your competitors. There’s just one problem… The Ford Model T is about to be released, ushering in the automobile age, and drastically changing the landscape your business is operating in. The market...

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Comparing Business Opportunities

Comparing Business Opportunities

Business owners who have capital to invest will be inundated with ideas for spending it: run a new advertising campaign, buy new tools which will improve operational efficiency, hire a new salesperson… The list goes on and on. Many of these proposals, when examined in a vacuum, will sound like great ideas, but how can we compare them in an apples-to-apples way in order to make decisions?...

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