Scaling Your Business
Your Business Is a Flow Chart I like to visualize Setaris as a flow chart, and the same paradigm is useful for thinking about other businesses. Each box corresponds to a particular department or role. For us, the main boxes on the flow chart are: Marketing: Finding people who might want to work with us. Sales: Proposing solutions to them. Development: Building their product. Testing:...
Read MoreFocus on the Fundamentals
It’s 1908. You’re the dominant buggy whip manufacturer and business is strong. You’ve got committed customers, a great team, and more knowledge about your line of manufacturing than any of your competitors. There’s just one problem… The Ford Model T is about to be released, ushering in the automobile age, and drastically changing the landscape your business is operating in. The market...
Read MoreComparing Business Opportunities
Business owners who have capital to invest will be inundated with ideas for spending it: run a new advertising campaign, buy new tools which will improve operational efficiency, hire a new salesperson… The list goes on and on. Many of these proposals, when examined in a vacuum, will sound like great ideas, but how can we compare them in an apples-to-apples way in order to make decisions?...
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