During this phase, we break down the concept and evaluate it against market demand. Once we have a good idea of where we’re headed, we take into account budgetary constraints and other limitations to arrive at the Minimum Viable Product – the smallest product we can deliver that will provide value to our clients and their customers.
How do you best present a completely new concept so that it makes sense? This is what we seek to answer in this phase. Upon completion, we have a series of storyboards (or wireframes) that help describe the interface, how it’s laid out and how a user might transition between pages.
It’s during this phase that we think about aesthetics. The visual elements that make up your website or iOS interface can have a substantial effect on the adoption of your product. We prefer to leave as little to chance as possible.
We work on projects in 1-2 week increments called iterations. After each iteration, we will show you what we’ve been up to and introduce you to any new features and interfaces.